The way your home is marketed shapes the offers you’ll receive. With the right mix of traditional, online, and personal outreach, you’ll see better results.
If you’re thinking about selling your home, one of the biggest questions you may have is how your home will be marketed. The way a property is promoted has a direct impact on how quickly it sells and the type of offers it receives. Not every agent approaches marketing the same way, so it helps to understand the strategies that actually make a difference.
Traditional marketing is the starting point. Every home needs the basics in place to gain visibility. This includes being listed in the MLS, professional photography, a yard sign, a lockbox, and printed materials. These are the tools buyers and their agents expect, and they create the foundation for exposure.
Online marketing expands the reach. Since most buyers begin their search online, a home needs to have a strong digital presence. That means a custom website, interactive floor plans, placement on all the major real estate portals, and detailed descriptions paired with high-quality images. These steps make it easy for buyers to access information and imagine themselves living in the home before ever scheduling a showing.
Networking adds another layer. This part is often overlooked, but it can make a big difference. Direct conversations with agents who show the property provide valuable feedback on what buyers liked and what might’ve held them back. Collaborating with agents who have similar listings can open opportunities to share traffic and coordinate open houses. Neighbors can also be a great resource, since they often know people who’d love to move into the area. These connections create interest that digital marketing alone can’t deliver.
Why does this matter? Marketing a home isn’t just about putting it online and waiting for results. It takes a mix of traditional tools, digital strategies, and personal relationships to build momentum and uncover opportunities. When these layers work together, sellers get more substantial exposure, better feedback, and a higher chance of securing the right buyer.
When you’re choosing an agent, ask about their marketing approach so you understand how they’ll position your home in today’s market. If you’re ready to sell, don’t settle for “post and pray.” Instead, you can call or text me at 503-522-0090 or email me at sarita@asksarita.com. I’ll walk you through an effective strategy that attracts serious buyers and helps your home stand out.
